Website Design
Cyra Beauty, Health and Laser Clinic – Website Redesign & Migration
This project involved the complete redesign and technical optimization of the Cyra Beauty, Health and Laser Clinic website.
Originally built on Wix, the website was migrated to WordPress to allow for greater flexibility, performance, and scalability.
As the Technical Lead and Web Designer at Side Digital Marketing Agency, I oversaw the full transformation of the platform. My responsibilities included redesigning the website with a modern and clean visual language, enhancing overall performance, and ensuring full mobile responsiveness across five key breakpoints.
Key highlights of this project include:
- Migration from Wix to WordPress with no downtime.
- Significant performance improvement, with up to 60% faster loading speeds.
- Comprehensive SEO optimization and structure refinement for better search visibility.
- Integration with advertising campaigns and CRM systems for lead generation and automated follow-ups.
- Seamless booking system integration, linking internal forms and calendars to the clinic's CRM.
- A fully functional eCommerce store and a large number of content-rich pages detailing services.
- Smart image optimization: retaining high visual quality while reducing file sizes for faster performance.
- AI-powered live chat assistant for real-time support.
- Embedded social media feeds (YouTube and Instagram) and a dynamic blog section.
- Custom global sections (e.g., promotions) designed for easy global edits across all pages.
- Internal search functionality for products and a unique before-and-after gallery module.
Challenges:
One of the main challenges was optimizing the site’s speed and responsiveness due to the high volume of content, large number of service pages, and image-heavy design requirements. Achieving high performance across desktop and mobile while maintaining quality visuals required careful planning, advanced compression techniques, and precise frontend implementation.
This project is a strong example of combining aesthetic design, technical excellence, and conversion-focused strategy in a high-demand industry.
