Website Design

Ironwood Tower Presale – Real Estate Landing Page Design

The Ironwood Tower presale website was developed to present a complete and engaging overview of a new residential high-rise in Coquitlam, Vancouver. Designed as a high-converting landing page, the site serves as an informative and interactive hub for potential buyers, offering clear access to key details about the project, unit types, floorplans, presale conditions, and most importantly, direct contact with the trusted realtor representing the project — Melissa Saif.

This project was completed at Side Digital Marketing Agency, where I served as both the Web Designer and Technical Implementer.

Key Features:

• One-page landing page design focused on lead generation and user engagement.

• Smart tabbed navigation for displaying multiple floorplans and unit details without overwhelming the user.

• Auto-playing and visitor-controlled videos embedded strategically for visual storytelling.

• Seamless CRM integration to ensure that no lead is lost and all inquiries are tracked and followed up automatically.

• Fully responsive design, optimized for all screen sizes and devices.

• Integrated AI voice agent, trained by the Side team with builder information, to answer visitor questions in real-time.

• Clear presentation of project highlights: developer background, trusted realtor profile, presale details, and visual previews of interior spaces.

• Strong SEO performance, helping the website rank higher than competitors in presale-related searches and driving significant organic traffic.

• Contributed directly to the successful presale of multiple residential units.

Challenges & Solutions:
Due to the extensive amount of information required on the page, one major challenge was preventing the layout from becoming overwhelming. This was solved by incorporating collapsible tabs and sliders, allowing users to access content without excessive scrolling.
Another challenge was optimizing loading speed and performance, especially considering the use of multiple videos and the real-time AI agent. Through precise technical optimization, these performance issues were effectively resolved.

This project reflects a strategic blend of conversion-driven design, technical excellence, and intelligent content delivery, successfully supporting the presale efforts of a major residential development.