Website Design
Milad Derakhshani Canada Tour – Concert Landing Page Design
This landing page was designed and developed for the Canadian concert tour of renowned Iranian musician Milad Derakhshani, commissioned by Art Box Global Media, the official organizer of the tour. The project was executed at Side Digital Marketing Agency, where I was responsible as the lead designer and developer.
Project Goals & Features:
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Provide fans with detailed concert information including dates, venues, and ticket availability status.
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Seamless redirection to official ticketing platforms for each tour city.
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Showcase a full tracklist of songs performed during the tour, along with lyrics available for fans to read and enjoy.
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Fully responsive design, ensuring smooth experience across all screen sizes and devices.
Creative & Technical Highlights:
One of the key goals of this project was to align the visual identity of the landing page with Milad Derakhshani’s unique musical style and emotional depth. To achieve this, I focused on designing a visually expressive UI/UX, incorporating:
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Custom creative sliders that highlighted each city on the tour — Vancouver, Toronto, and Montreal — along with distinct visuals representing the energy of each performance.
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An immersive video section displaying stylized clips of past concerts, integrated with the overall aesthetic of the artist, which received overwhelmingly positive feedback from fans.
Challenges & Solutions:
The biggest challenge was achieving a visual harmony that both reflects the artist’s emotional tone and remains functional for lead generation and ticket sales. Balancing creativity with usability, I implemented dynamic interactive elements and optimized performance to support a high volume of visits, particularly during ad campaigns and promotional pushes.
This landing page not only supported ticket sales for a multi-city tour but also deepened the connection between the artist and his audience, serving as a celebration of Milad Derakhshani’s music and presence in Canada.
